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What exactly is Noom?

Noom's core message is that the program is built on psychology, so you're not only getting healthier, but you're also developing habits that will help you for the rest of your life. As a side aside, I think it's more helpful to imagine you're altering your habits to better suit your best self rather than abandoning your existing lifestyle and starting over. Evidence-based information, skilled cognitive behavior coaches, easy tracking tools, and a user-friendly interface make up the Noom diet.

What is the Noom diet all about?

The Noom diet is a psychology-based approach that emphasizes the need of maintaining a sense of balance. Food is divided into three groups in the diet: green, yellow, and red. Green foods are the most nutritious, yellow foods are slightly less so, and red meals are the most calorically loaded. Your diet should ideally consist of predominantly green foods, some yellow foods, and only a small quantity of red foods.

These categories are more of a foundation for thinking about how you consume than precise requirements, as we've noticed. "There are no consequences if you go over your Red food allowance for the day but stay within your calorie range—or even exceed your daily calorie count in total—other than the bar chart exceeding your target ceiling."

Red foods are not excluded in any way, according to Noom. Rather, the color scheme serves as a portion guide. Dessert is perfectly OK, especially if the remainder of your day's meals consisted primarily of green and yellow items. If you're interested in learning more about the diet, we dug into the science.

cupcake with berry toppings on plate
cupcake with berry toppings on plate